SOOC (Straight Out Of the Camera) pictures are perhaps a rarity in day digital day & age. Photoshop and other photo editing software make it so easy to pump up pictures, that sometimes we don't even worry about getting the best picture possible.
The best SOOC shots actually require little-to-no editing. Though they can be edited in many ways, the original pictures by themselves still look fantastic.
Take the following sets of engagement ring photos:
The how-to's on the very simple editing: Every photo brightened was manually adjusted within the levels; every curves adjustment was also done manually with only parts of the ring selected. Edge burn was done by taking dodge/burn tool, adjusting to a large size, and simply going around the edge of the picture.
Though the final products differ slightly from the SOOC shots, they would still hold their own without any editing.
I encourage you all to try to get at least one SOOC shot every time you do a shoot. A shot that you would be happy to show without any editing. And I am challenging myself to do the same.